9 Comments

I will absolutely be using “it’s not giving question mark” in my daily parlance

Expand full comment

Fashion nowadays is not about clothing. Not primarily, and Chanel is a good example of that (the Rosalia concert, which had some LV merch floating in the background, is another). It's all about throwing huge marketing spectacles and deploying armies of influencers, both during key marketing moments and on a daily basis. You build the brand and adpirational buyers or nouveau riches (the key demographics) will buy into it. The clothing is forgettable. The marketibg is, as well, but we haven't come to discuss that part yet.

It's refreshing to see some contrarianism, both here and on TikTok.

Expand full comment

I donot like the culture of keep raising bag prices while hearing some quality complaints. There r plenty of talented/creative brands out there that I am comfortable w. their conducts.

Expand full comment

Just another costume party....

Expand full comment

Hideous

Expand full comment

Is the Viard era Chanel selling? Are her looks attracting a younger clientele or we just don’t know?

Expand full comment

While reading, I couldn´t stop thinking about the possibility that the collection was bad as a marketing strategy, to get people talking and fueling the algorithms. It's a stretch, i know, but the fact that i even thought about it as a possibility I think says a lot about our times.

Expand full comment

I also covered it as more of a scene report (assigned to me that way). But I loved a lot of the collection that other people hated lol—even that satin jogging suit! I'm into really crazy, colorful clothes though.

Expand full comment

I loved the collection! But then, I enjoy wearing pink head to toe, so I am a very niche audience 😂

Expand full comment