On TikTok, however, it's a different story.
I will absolutely be using “it’s not giving question mark” in my daily parlance
Fashion nowadays is not about clothing. Not primarily, and Chanel is a good example of that (the Rosalia concert, which had some LV merch floating in the background, is another). It's all about throwing huge marketing spectacles and deploying armies of influencers, both during key marketing moments and on a daily basis. You build the brand and adpirational buyers or nouveau riches (the key demographics) will buy into it. The clothing is forgettable. The marketibg is, as well, but we haven't come to discuss that part yet.
It's refreshing to see some contrarianism, both here and on TikTok.
I donot like the culture of keep raising bag prices while hearing some quality complaints. There r plenty of talented/creative brands out there that I am comfortable w. their conducts.
Just another costume party....
Is the Viard era Chanel selling? Are her looks attracting a younger clientele or we just don’t know?
While reading, I couldn´t stop thinking about the possibility that the collection was bad as a marketing strategy, to get people talking and fueling the algorithms. It's a stretch, i know, but the fact that i even thought about it as a possibility I think says a lot about our times.
I also covered it as more of a scene report (assigned to me that way). But I loved a lot of the collection that other people hated lol—even that satin jogging suit! I'm into really crazy, colorful clothes though.
I loved the collection! But then, I enjoy wearing pink head to toe, so I am a very niche audience 😂