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Pandora Sykes's avatar

I will absolutely be using “it’s not giving question mark” in my daily parlance

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Simone Oltolina's avatar

Fashion nowadays is not about clothing. Not primarily, and Chanel is a good example of that (the Rosalia concert, which had some LV merch floating in the background, is another). It's all about throwing huge marketing spectacles and deploying armies of influencers, both during key marketing moments and on a daily basis. You build the brand and adpirational buyers or nouveau riches (the key demographics) will buy into it. The clothing is forgettable. The marketibg is, as well, but we haven't come to discuss that part yet.

It's refreshing to see some contrarianism, both here and on TikTok.

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