"I think we're overestimating the consumer's desire to be associated with brands that they think are morally superior," said Lauren Sherman, co-author of a new book about the brand.
Anyone else work at VS circa 1992? I remember the classical music, Victorian wallpaper, and the best seller Canterbury nightgowns :) Amazing how much has happened since then!
No, BUT! I remember my house getting their catalogs in the later 90s. The models in the nightgowns and even the lounge clothes, were just so gorgeous and glamorous and grown-up, to preteen me!
I used to really dislike Victoria’s Secret when I was younger for all the reasons a teen girl discovering feminism would lol. Now it’s just like…..there. Reading this has made me realize how ambivalent I’ve grown towards its continued existence through big cultural shifts. Maybe, to reference Razek’s thought, I don’t understand what exactly they as a retailer stand for anymore. It was almost easier to have a perceived “enemy” brand that I could just not identify with than it is to decipher their moving politics haha
I would say Balenciaga. It's not that I want to buy morally superior brands, but I want to avoid morally inferior ones/brands that when you hear the name you think of a negative connotation. I've been thinking of Epstein with Victoria's Secret. I read you though to find out what everyone else thinks, and I didn't know the sales hadn't really gone down--this was interesting, thanks.
I worked for the VS Beauty brand as a copywriter about twenty years ago and remember hearing Ed Razek was a jerk, so when he did that interview I was like, there he is. But I was a very low-ranking person and never interacted with him directly.
They did accessible glamour so well for a time and were, for regular people, an introduction to something nicer and more special than, say, Jockey — that’s how I felt as a consumer, at least, before working there. One thing I hated about being at the company was seeing how many people in my department looked down on the customers. I can’t say if that was widespread, but additionally, it was not a happy place to work.
Anyone else work at VS circa 1992? I remember the classical music, Victorian wallpaper, and the best seller Canterbury nightgowns :) Amazing how much has happened since then!
Man they should have kept that vibe lol
Clearly I'm aging myself, but they didn't carry thongs then LOL
No, BUT! I remember my house getting their catalogs in the later 90s. The models in the nightgowns and even the lounge clothes, were just so gorgeous and glamorous and grown-up, to preteen me!
I used to really dislike Victoria’s Secret when I was younger for all the reasons a teen girl discovering feminism would lol. Now it’s just like…..there. Reading this has made me realize how ambivalent I’ve grown towards its continued existence through big cultural shifts. Maybe, to reference Razek’s thought, I don’t understand what exactly they as a retailer stand for anymore. It was almost easier to have a perceived “enemy” brand that I could just not identify with than it is to decipher their moving politics haha
Hahaha “enemy” brand. What are the new enemy brands??
I would say Balenciaga. It's not that I want to buy morally superior brands, but I want to avoid morally inferior ones/brands that when you hear the name you think of a negative connotation. I've been thinking of Epstein with Victoria's Secret. I read you though to find out what everyone else thinks, and I didn't know the sales hadn't really gone down--this was interesting, thanks.
Lol omg one of the first that popped into my mind
T*sla, for me
I might toss skims in the mix with them LOL
Same! VS, Abercrombie & Fitch, Brandy Melville et all besides they were all hit by insanely gross scandals are just so boring.
"hit by insanely gross scandals" and "just so boring" sadly applies to a lot of brands as I'm thinking about it
I worked for the VS Beauty brand as a copywriter about twenty years ago and remember hearing Ed Razek was a jerk, so when he did that interview I was like, there he is. But I was a very low-ranking person and never interacted with him directly.
They did accessible glamour so well for a time and were, for regular people, an introduction to something nicer and more special than, say, Jockey — that’s how I felt as a consumer, at least, before working there. One thing I hated about being at the company was seeing how many people in my department looked down on the customers. I can’t say if that was widespread, but additionally, it was not a happy place to work.
Dolce and gabbana? They have said many offensive things.