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I used to really dislike Victoria’s Secret when I was younger for all the reasons a teen girl discovering feminism would lol. Now it’s just like…..there. Reading this has made me realize how ambivalent I’ve grown towards its continued existence through big cultural shifts. Maybe, to reference Razek’s thought, I don’t understand what exactly they as a retailer stand for anymore. It was almost easier to have a perceived “enemy” brand that I could just not identify with than it is to decipher their moving politics haha

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Hahaha “enemy” brand. What are the new enemy brands??

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I would say Balenciaga. It's not that I want to buy morally superior brands, but I want to avoid morally inferior ones/brands that when you hear the name you think of a negative connotation. I've been thinking of Epstein with Victoria's Secret. I read you though to find out what everyone else thinks, and I didn't know the sales hadn't really gone down--this was interesting, thanks.

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Lol omg one of the first that popped into my mind

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Oct 9Liked by Amy Odell

T*sla, for me

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I might toss skims in the mix with them LOL

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Oct 10Liked by Amy Odell

Same! VS, Abercrombie & Fitch, Brandy Melville et all besides they were all hit by insanely gross scandals are just so boring.

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"hit by insanely gross scandals" and "just so boring" sadly applies to a lot of brands as I'm thinking about it

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