It's going to be interesting how this affects brands run by people of color and other marginalized groups. Bereft decent "offline" resources (physical stores, warehouses, etc.), a lot of POC-run brands rely heavily on online advertising and social media presence to stay afloat. If (once?) the Great Exhaustion pans out, it could wind up c…
It's going to be interesting how this affects brands run by people of color and other marginalized groups. Bereft decent "offline" resources (physical stores, warehouses, etc.), a lot of POC-run brands rely heavily on online advertising and social media presence to stay afloat. If (once?) the Great Exhaustion pans out, it could wind up conferring an advantage to incumbents able to weather demand fluctuations; the vast majority of these are mid-to-large sized players run by traditional, majority-white/male capital. I'd think an increased level of partnership between large brands/platforms and smaller ones run by underrepresented people may be a good way to hedge against that risk.
Thank you for pointing this out. It definitely sounds like a lot of money is going to be required to break through an even noisier digital environment AND to reach people trying to escape it.
It's going to be interesting how this affects brands run by people of color and other marginalized groups. Bereft decent "offline" resources (physical stores, warehouses, etc.), a lot of POC-run brands rely heavily on online advertising and social media presence to stay afloat. If (once?) the Great Exhaustion pans out, it could wind up conferring an advantage to incumbents able to weather demand fluctuations; the vast majority of these are mid-to-large sized players run by traditional, majority-white/male capital. I'd think an increased level of partnership between large brands/platforms and smaller ones run by underrepresented people may be a good way to hedge against that risk.
Thank you for pointing this out. It definitely sounds like a lot of money is going to be required to break through an even noisier digital environment AND to reach people trying to escape it.