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I remember when a Speedy was under $600...

I think the next 5 years are going to be very interesting for Chanel. IMO they need to reset a bit if they want to attract and retain the next generation of customers. Between the price increases, the long lines to shop in stores (queuing is not a luxury experience), and greater awareness of how Coco was basically a garbage human being it feels like the brand may lose some cache with the more socially aware younger generations

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Adding to this that Virginie Viard doesn't have Karl's Lagerfeld's aura so it can also play on the perception of the brand. Though Karl Lagerfeld referenced and paid homage to Gabrielle Chanel, people bought the brand because of him. With Virginie Viard much more reserved approach, people seem to focus more on Chanel, the maison's founder.

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