After a particularly controversy-ridden 2022, was this the year the fashion industry and the general public finally started turning away from this family?
Brilliant piece! I noticed their popularity had started to decline earlier this year. Many speculated that the controversy around her dating life was a distraction from her divorce (which turned out to be two epic fails). I guess we'll wait and see what the next 2-3 years will or won't bring for them.
Great piece. I remember thinking the Kardashians were over after Trump got elected -- that people just wouldn’t have as much tolerance for gross displays of wealth or reality-TV stars--and I was wrong! This family has a way of hanging on. But so do all empires, I suppose--until they don’t. Curious to see how their final season unfolds!
for what it's worth, the wearing of Marilyn's dress, the way they've been positioning themselves as vintage fashion/discreet label wearers over the last couple of years (while still tagging the labels to their millions of followers), the tie-ups and front row appearances with fashion brands that had a more avant garde image (well until the Balenciaga mess)..... it's still consumption, but they're trying to refine and elevate their image. It wasn't that long ago they were mocked for having a tacky and unimaginative aesthetic and having only been let past the fashion gatekeepers because Kanye West exercised his considerable influence on their behalf c. 2013-14.
I can only hope you're right - that the attempted rebrand fails and they all stop getting so much attention from the media and public, but when even Vogue and every formerly cool magazine abases itself at the altar of who has the highest instagram followers, there's not much hope.
Brilliant piece! I noticed their popularity had started to decline earlier this year. Many speculated that the controversy around her dating life was a distraction from her divorce (which turned out to be two epic fails). I guess we'll wait and see what the next 2-3 years will or won't bring for them.
Loved this one....and always appreciate Ana’s take on things🔥
Great piece. I remember thinking the Kardashians were over after Trump got elected -- that people just wouldn’t have as much tolerance for gross displays of wealth or reality-TV stars--and I was wrong! This family has a way of hanging on. But so do all empires, I suppose--until they don’t. Curious to see how their final season unfolds!
for what it's worth, the wearing of Marilyn's dress, the way they've been positioning themselves as vintage fashion/discreet label wearers over the last couple of years (while still tagging the labels to their millions of followers), the tie-ups and front row appearances with fashion brands that had a more avant garde image (well until the Balenciaga mess)..... it's still consumption, but they're trying to refine and elevate their image. It wasn't that long ago they were mocked for having a tacky and unimaginative aesthetic and having only been let past the fashion gatekeepers because Kanye West exercised his considerable influence on their behalf c. 2013-14.
I can only hope you're right - that the attempted rebrand fails and they all stop getting so much attention from the media and public, but when even Vogue and every formerly cool magazine abases itself at the altar of who has the highest instagram followers, there's not much hope.
I always love your analysis!