"This day of the faceless fashion assistant getting to have an impact on a magazine unfortunately just doesn't happen anymore. And there's no money in that print media world anymore."
Totally fascinating interview, Amy. Had one question, though. When Taylor said: "With a feature in the New York Times, there are significant downsides you can't control. I think brand partners are becoming those status markers," she is implying that eventually, brand partnerships will eclipse even a feature in the NYT as a status symbol?
thank you! And yes -- she's saying that being aligned with a certain brand (like if you're a Prada ambassador or something like that) has the same cache to influencers as being featured in traditional prestige media.
Suuuch a great piece! Almost my entire career has been spent in traditional print media as a journalist and editor and the airily dismissive attitude to content creators is staggeringly shortsighted and out of touch.
Totally fascinating interview, Amy. Had one question, though. When Taylor said: "With a feature in the New York Times, there are significant downsides you can't control. I think brand partners are becoming those status markers," she is implying that eventually, brand partnerships will eclipse even a feature in the NYT as a status symbol?
thank you! And yes -- she's saying that being aligned with a certain brand (like if you're a Prada ambassador or something like that) has the same cache to influencers as being featured in traditional prestige media.
Suuuch a great piece! Almost my entire career has been spent in traditional print media as a journalist and editor and the airily dismissive attitude to content creators is staggeringly shortsighted and out of touch.