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Re: Khaite show - I’m not surprised about the dark vibe. I recently went to the soho store and it was so dark that I could barely see the clothing. Including in the dressing room! I was shocked by the experience tbh. It’s an odd approach to selling clothing but doesn’t seem to stop her from crushing it so what do I know 🤷‍♀️

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Right?? Each season critics are like “meh” and then she just sells and sells and sells

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Those influencers are very effective 🤣 there is a reason designers - and shopping websites - are using them more and more. I see it in myself. I don’t care about a bag and next thing I know I’m dying to buy it (ahem - the row Margaux …) it’s genius marketing! If luxury goods are all about selling an identity influencers are much more effective than any traditional ads. And Khaite is def about buying into an identity. More so than a lot of the legacy luxury brands out there right now. Which is why I think it’s selling so well. Strong identity brands + influencers = $$$

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