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Emmanuelle Maréchal's avatar

Nice interview! I appreciated it was stated at the beginning Emily Weiss didn't come from nowhere, but actually had wealth and the right connection to help her build ITG and Glossier. People can criticise her as much as they want, but it is true she created a whole new way to perceive and market beauty. Many brands that came after hers are emulating a lot what she did. I even think Doré, the beauty brand created by former streetstyle photographer and blogger Garance Doré, is one of the many foster children of Glossier.

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Pam B's avatar

I LOVED Into The Gloss, the articles and the comment section. It's one of the first places I heard about P50, for example (I'm a P50 dropout, it did nothing for me). I remember participating in a survey and some time later I received a free bottle of Milky Jelly Cleanser when it launched, which impressed me that they were so thorough. I used it for a few years, and my young adult daughter now has it in her rotation.

We visited the Glossier store when we were in LA maybe 5 years ago, specifically for my daughter to buy her Milky Jelly in person, and for the experience. At least at the time, it came packaged not only in the pink pouch, but a cloth shopping bag. We also went in a 'selfie room' where there was a dramatic outdoor background to take photos against.

Somewhere along the way, I got dropped from the Into The Gloss mailing list, and if I don't get an email, it's off my radar. My daughter now works at Sephora and says Glossier is popular, but all the tweens are asking for Drunk Elephant and retinols they don't need, lol.

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