"She was enthralled by the idea of being this tech founder-style entrepreneur, where the narrative in the media is not about their personal life, but their genius," said author Marisa Meltzer.
Nice interview! I appreciated it was stated at the beginning Emily Weiss didn't come from nowhere, but actually had wealth and the right connection to help her build ITG and Glossier. People can criticise her as much as they want, but it is true she created a whole new way to perceive and market beauty. Many brands that came after hers are emulating a lot what she did. I even think Doré, the beauty brand created by former streetstyle photographer and blogger Garance Doré, is one of the many foster children of Glossier.
I LOVED Into The Gloss, the articles and the comment section. It's one of the first places I heard about P50, for example (I'm a P50 dropout, it did nothing for me). I remember participating in a survey and some time later I received a free bottle of Milky Jelly Cleanser when it launched, which impressed me that they were so thorough. I used it for a few years, and my young adult daughter now has it in her rotation.
We visited the Glossier store when we were in LA maybe 5 years ago, specifically for my daughter to buy her Milky Jelly in person, and for the experience. At least at the time, it came packaged not only in the pink pouch, but a cloth shopping bag. We also went in a 'selfie room' where there was a dramatic outdoor background to take photos against.
Somewhere along the way, I got dropped from the Into The Gloss mailing list, and if I don't get an email, it's off my radar. My daughter now works at Sephora and says Glossier is popular, but all the tweens are asking for Drunk Elephant and retinols they don't need, lol.
I grew up in Wilton when there were pony farms and apple orchards and cow pastures. I am stunned at how slick it's become. It was among the cheaper CT Gold Coast towns back then. I did meet Emily Weiss a few times, post-Into the Gloss, pre-Glossier. She was very friendly but also always carrying a Chanel bag. ItG, like a lot of online communities, was so much fun at the beginning. Emily really surfed the crest of the beauty culture wave. I'll stop before I torture that metaphor any further.
This is a brilliant read. I pre-ordered the book & cannot wait to read it. I’d love to read an interview with her now & understand how she feels about the company now. I personally really like the products & remember they were the 1st to do a jelly cleanser. Now everyone does them.
I was a big fan of ITG until I just... wasn’t? I’m not sure when I fell off. I was also a big fan of Glossier even though the padded pink pouches seemed wasteful in a very old-fashioned way.
It must be so difficult to take something to a particular level and then get pushed out, but I do think it’s important in all facets of life and business not to be afraid to hire people who are smarter than you, and then to listen to them and allow them to take over some aspects of the business they’re better at than you are. But it’s hard, right? Sometimes I think when young people make it “big” without kind of working their way up they’re just missing the perspective and wisdom that comes with that experience.
Emily should go join Jenna on RHONY!