Re champagne sales decreasing - I was just in Alsace and visited wineries every day. One said that their sales of crémant have increased significantly. Crémant is French sparkling wine made in the champagne style...just not in Champagne. And it costs 1/3 to 1/2 what a bottle of champagne does. The winemaker said that French people are sw…
Re champagne sales decreasing - I was just in Alsace and visited wineries every day. One said that their sales of crémant have increased significantly. Crémant is French sparkling wine made in the champagne style...just not in Champagne. And it costs 1/3 to 1/2 what a bottle of champagne does. The winemaker said that French people are switching to crémant post Covid due to the rising costs of champagne.
To add to this, I'm from the south of England and all the major champagne producers (Moet, Tattinger etc) are buying up land there. The same chalk seam apparently runs from Champagne to Kent so the soil is practically the same, but they reckon that it won't be long until climate change makes Champagne too warm to grow grapes to the right taste. So they'll make their best sparkling wine which tastes like it always has in the UK, but won't be able to call it champagne. The product grown in France will be for the market who want the "name" product regardless of flavour.
Re champagne sales decreasing - I was just in Alsace and visited wineries every day. One said that their sales of crémant have increased significantly. Crémant is French sparkling wine made in the champagne style...just not in Champagne. And it costs 1/3 to 1/2 what a bottle of champagne does. The winemaker said that French people are switching to crémant post Covid due to the rising costs of champagne.
Fascinating!
To add to this, I'm from the south of England and all the major champagne producers (Moet, Tattinger etc) are buying up land there. The same chalk seam apparently runs from Champagne to Kent so the soil is practically the same, but they reckon that it won't be long until climate change makes Champagne too warm to grow grapes to the right taste. So they'll make their best sparkling wine which tastes like it always has in the UK, but won't be able to call it champagne. The product grown in France will be for the market who want the "name" product regardless of flavour.
SO interesting!!