9 Comments
Apr 6, 2022Liked by Amy Odell

While I am in no way offended by this ad -- I don't feel one way or another about it -- the idea that Heidi Klum and Tyra Banks at 48 represent age inclusivity is laughable. I am 30 and because I have yet to get botox in my forehead and crows feet (I'm sure I will; I'm just not in a rush) my face reads, in some ways, older than these women's. I love Heidi and Tyra and hope they continue booking jobs, but women in their 40s who look 30 simply raises the standard for women in their 40s. I felt the same way about the response to Nicole Kidman's Vanity Fair cover -- the cover is fine; she can do whatever she wants -- but let's not pretend she represents middle aged women. Ads and covers do not to represent a revolution, especially if it's one which uploads (or arguably perpetuates) tyrrancial standards and fetishization of youth.

I am far too aware of my age at 30, and I'm sure I'm not the only one.

Expand full comment

The ‘sad, shapeless shawl collar cardigans of graphics packages’ is a frighteningly accurate image. Immediately forwarding this to my graphic design friends.

Expand full comment