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Bonus Audio: Discussing Pharrell's Louis Vuitton Appointment with Eugene Rabkin
Bonus Audio: Discussing Pharrell's Louis Vuitton Appointment with Eugene Rabkin
Plus, Eugene offers a bold prediction for who will succeed Anna Wintour.

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Last week, Louis Vuitton surprised a lot of people when it appointed Pharrell creative director of menswear, finally answering the question of who would succeed Virgil Abloh. I wrote about this in the Back Row story, “Pharrell for Louis Vuitton and the Celebrification of Everything.” While I was surprised if not stunned, Style Zeitgeist founder and fashion critic Eugene Rabkin was not surprised at all. Prior to the announcement, he had casually predicted in an Instagram Q&A that Abloh’s successor would be A$AP Rocky, Travis Scott, or Kanye West (this was before Kanye’s spectacular fall from grace late last year). “It was half a joke, but only half a joke because I could totally see this coming,” he said in our latest podcast.

“Many cultural disciplines are easy to fake,” Rabkin continued. “Fashion is easy to fake because you just hire a team of designers and you come out at the end of the show, take the bow, take the credit.”

I noted that one person who deserves credit for paving the way for the celebrification of everything, particularly in fashion, is Anna Wintour, whose successful formula for Vogue has long involved merging the entertainment and fashion industries. “Celebrities are the new aristocracy,” Rabkin said. “Mark my words, Rihanna’s going to be the next editor of Vogue when Anna goes. This is my prediction. I want it on the record.”

I hope you enjoy this episode. I recognize many of you are here just to read; I’ll be back in your inbox this week with Back Row’s regular reading programming, including two text posts for paid subscribers.


Back Row

Back Row Podcast

Front row topics, back row perspective. Fashion coverage by Amy Odell.

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Amy Odell